Cosmetics Factories Innovate to Break Through Summer Slump in Base Makeup Sales

2025-06-13

As sweltering summer temperatures persist, the cosmetics and makeup industry is grappling with its traditional off-season challenges. Each year, during the third quarter, base makeup sales plummet sharply. The high heat causes products to smudge and fade easily, significantly dampening consumers' purchasing enthusiasm. In response to this market downturn, numerous cosmetics factories are proactively adjusting their strategic plans to overcome adversity.

In terms of product development, factories are focusing on meeting summer-specific consumer demands by launching base makeup products with lightweight textures, oil-control, and long-lasting features. For instance, Guangzhou Pinhe cosmetics factory has developed a foundation enriched with cooling mint extracts and boasting an SPF50+ sun protection factor, combining sun protection with a refreshing application experience. Another factory utilized air-light powder technology to create a weightless cushion foundation that reduces the risk of clogged pores, precisely catering to summer needs.

In marketing, factories are rolling out diverse promotional campaigns. Leveraging summer holidays like summer vacations and Qixi Festival, they introduce "Summer Base Makeup Special Sets" bundled with free gifts. Additionally, they are ramping up live-streaming sales on e-commerce platforms, inviting beauty influencers to showcase and review products, thereby increasing brand exposure and driving sales. Collaborations with offline beauty stores also facilitate in-person product trial events, allowing consumers to experience the products' advantages firsthand.

Regarding distribution channels, beyond traditional e-commerce platforms, factories are exploring emerging avenues, such as joining social commerce platforms and community group-buying channels to expand their market reach. In supply chain management, production schedules are optimized, inventory levels are carefully controlled to prevent overstocking, and logistics processes are streamlined to enhance customer satisfaction.

These strategic initiatives not only demonstrate cosmetics factories' agility in adapting to market fluctuations but also offer new perspectives for the industry to navigate the off-season. With these efforts, the sector hopes to reverse the sales decline and gain a competitive edge.https://www.hrdautomaticequ.com/news/