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Haoruide's Innovative Sales Strategies Break Through Summer Sales Doldrums of Cushion Cream Filling Machines
2025-06-13
During the sweltering summer, the sales of cushion creams have plummeted sharply due to issues such as easy makeup smudging and oxidation under high - temperature conditions. As the core production equipment for cushion creams, the market demand for cushion cream filling machines has also decreased significantly. Facing this arduous challenge, Haoruide, a leading manufacturing and R&D enterprise of cushion cream filling machines in the industry, has taken the initiative. Centering on technological innovation, service upgrading, and market expansion, the company has formulated multi - dimensional sales strategies to make every effort to break through the sales slump in the third quarter.
In terms of product innovation, Haoruide has introduced a new - generation multi - functional flexible cushion cream filling machine. This equipment breaks the limitations of traditional single - function filling. Through its modular intelligent control system, it can not only efficiently complete the filling of cushion creams but also quickly switch different specifications of filling heads and molds, precisely meeting the production needs of summer - popular cosmetics such as liquid foundations and isolation creams. In response to the problem previously reported by customers that the solubility of labeling materials affected product use, Haoruide innovatively adopted tin - foil labeling technology and simultaneously upgraded the heat - sealing process, increasing labeling stability by more than 90% and completely solving the pain points of customer complaints.
In the service system, Haoruide has launched the "Worry - Free Service Plan for the Off - season" with great fanfare. For existing customers, it offers free intelligent equipment upgrading and transformation services. By installing an AI visual inspection and automatic calibration system, the filling accuracy is improved to ±0.05 grams, and the production efficiency is increased by 25%. For new customers, it rolls out a financial support plan with a 30% reduction in the down - payment and installment payments for up to 36 periods, significantly easing the capital pressure on enterprises. Meanwhile, relying on an integrated online - offline training platform, the company conducts special training programs covering equipment operation, maintenance, and fault troubleshooting, helping customer operators quickly master equipment usage skills and further enhancing customer service stickiness.
In terms of market expansion, Haoruide actively implements a "two - pronged" strategy. On one hand, it accelerates the layout of overseas markets, reaching strategic cooperation agreements with cosmetics enterprises in regions such as Southeast Asia and the Middle East. With the cost - effectiveness of its equipment and localized customized services, it has successfully tapped into emerging markets. On the other hand, it deeply explores the domestic lower - tier markets, establishing long - term cooperative relationships with small and medium - sized cosmetics brands and OEM factories. According to customers' actual needs, it provides integrated solutions of "equipment + technology + after - sales service", winning market share with flexible cooperation models and high - quality services.
With this series of precise and effective combined strategies, Haoruide has not only opened up a new development path for itself during the sales off - season but also provided a highly valuable practical example for the industry to deal with cyclical challenges, and is expected to lead the industry to achieve counter - trend growth in difficult situations.